Dispensary Marketing SEO Services
If you want your cannabis business to gain new customers and visibility as well as organic web traffic, “marijuana SEO” is a very good option. Having a good strategy for your marijuana SEO plan is imperative for growing your business’s product, brand, dispensary, or website. The following article will break down the marijuana industry as a whole and how Dispensary Marketing SEO can help you achieve your business goals.
Legal Industry Data
Following recent changes in regulations and laws in most countries related to recreational and medical marijuana, the industry continues to grow exponentially. Forecasted data over the next seven years is projected to be huge. This trend will be followed by European countries in the future.
There are enormous opportunities for jobs and the creation of new businesses. Some possible businesses include e-commerce, local shops, recreational or medical dispensaries, resellers, new products and brands, and local weed and cannabis producers.
The graph off to the side of this article clearly shows an increase in the size of the marijuana industry in the United States. The industry will represent over $15 billion in the United States over the next couple of years. This trend is the same in Europe and Latin America where medical marijuana programs are on the increase. Germany is planning to consider recreational marijuana legislation in a few more years. Marijuana will be a major factor in terms of growth for countries that plan to embrace it for recreational and medical purposes.
When countries start legalizing regulations related to marijuana, the market will experience a large surge in demand. Most cannabis is currently sold through illegal channels. Governments hope to curb these illicit activities by legalizing cannabis so products which enter the market will increase benefits through taxes.
Marijuana SEO – What Is It?
As the legalization of marijuana becomes legal across the world, competition within the industry will become much tougher. Dispensary Marketing will be there every step of the way to help your business and your brand succeed.
Marijuana SEO contains specific SEO techniques that are 100% focused and related to your business including mainstream SEO techniques applied to cannabis businesses, cannabis keywords research, directories and citations related to the marijuana business including help with rankings, link building to increase the rankings and authority of your website, cleaning up bad links by removing them, Google Penalty Assessments, conversion optimization for newsletters, sales, and leads for cannabis e-commerce websites, local marijuana SEO with account setup for Google MyBusiness, and cannabis-related competition analyses.
Our SEO services were created specifically for the needs of your cannabis-related business. It follows every SEO requirement from Google as well as other search engines and applies them to your company. You’ll be able to rank your website higher in search engine results for key cannabis search terms that are important to your company. The main, final goal of marijuana SEO is to bring more traffic and visibility to your website in order to increase your brand awareness and ROI.
Why Is Marijuana SEO Important?
Canada recently legalized recreational marijuana in October 2018. Growers will be able to become licensed by the Canadian government, and individual provinces will figure out how the product will be distributed and sold. However, the government will not promote or advertise marijuana-related products.
Along with a few US states where recreational cannabis is legal, companies are jumping into a weed race that’s full of opportunities. Currently, there are a few public companies already in the stock market with others soon to follow.
The cannabis industry has become very competitive. In order for businesses to stand out, players will need to fight for the top spots on Google as B2B companies and other users begin to search more for investment and marketing opportunities.
It’s even truer today as paid advertising related to recreational and medicinal marijuana use is still not allowed. Not only that, but marijuana businesses just like the adult entertainment or cryptocurrency industries are not allowed to promote their businesses on search engines or social media.
In addition, side markets (e.g. accessories, seeds) will begin to grow once customers are able to produce their own crops at home without the risk of being incarcerated. Soon, even more competition will enter the cannabis market. In order for businesses to stay on top, they will have to fight and adapt online.
A long-term solution for this problem is to use Search Engine Optimization to gain visibility and organic site traffic. Marijuana SEO is a must for companies in the weed industry. Dispensary Marketing can provide marijuana-focused SEO services to advertise and promote your business.
How Can We Help?
We’ll use our expertise to assist you in increasing ROI goals, sales, and organic site traffic for your company in several ways which we will discuss in the following short paragraphs.
Cannabis Keyword Research
One of the first steps to having a successful marijuana business is to understand keywords your target audience will use when they’re looking for services or products. We understand how cannabis-related keywords work with both companies and consumers.
Marijuana Product Optimization
We help you optimize, update, and create services or product pages that appeal to search engines and customers. Your website will represent relevant cannabis keywords related to the products you’re selling online.
Local Cannabis Directory SEO
It’s important for your local cannabis dispensary to be ranked and indexed on search engines. We’ll help you bring online searchers and customers who use cannabis-related terms and keywords into your store physically as well as online.
Cannabis Link Building
One of the most effective ways to get [Search Engine Optimization] rankings and authority is through link building. We’ll build a backlink profile to increase the popularity of your marijuana website so it will achieve improved rankings. We have a wealth of experience in the cannabis industry and know what works for your business as well as where you can obtain improved results.
Would you like to contact us about our services? It’s simple to do. All you need to do is tell us about your marijuana or cannabis SEO needs and we’ll do the rest.
We’re here to help you achieve your marijuana company’s full potential whether you have a local dispensary or a new product or brand you’d like to launch.
Don’t hesitate to ask us any questions you might have about the marijuana industry or how to advertise or market your cannabis products.